Monday, December 31, 2007

ATMs are becoming more accessible to rural India


In India there are about 30,000 Automated Teller Machines (ATM) as of late 2007. Most of these are located in urban areas. However, now Banks are extending this service to rural areas through the following steps:
  • Banks are beginning to introduce ATMs in rural areas.
  • Some banks have started providing ATM cards to Kisan Credit Card (KCC) holders. As a result of this, these farmers need to go to the bank only to get their KCC loans sanctioned. After that, they can do most of their transactions using an ATM machine.

Also, ATMs are being introduced with features that makes it easier for rural people to use:

  • Lower cost ATMs designed by IIT, Madras and IIT, Bombay.
  • Voice navigation in local Indian languages.
  • Fingerprint verification.
  • Back-up power to ensure smooth operation during power failures.
  • Can work in dusty environment.

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